This week started with a funeral. Even if you don’t know the deceased, it’s always sad to see someone you love mourn and go through the pain of losing a family member. By mid week, when I went to the Shiva Things seamed a bit calmer and were made even better by learning about the cease fire agreement between Israel and Hamas.
My Facebook feed however was still overflown with images, videos and messages regarding the conflict. Most were poorly put together and totally un-readable on my phone screen. It felt like the quantity was more important than the quality of the post and the visual message was totally forgotten. On the other hand, I was very impressed by the style of IDF’s publicity campaign. With clear, clean and simple messages I think they did a really good job of trying to explain and justify a very difficult message. The ‘Likes’ and support messages they published were a bit less tasteful in my eyes. An act of war is not something to be ‘Liked’ and a ‘Defence Force’ should act like one in it’s publicity too.
But then comes the boss of graphic responses and blows everyone out of the water, with a big splash.
Here are some examples, starting with these bad posts, moving onto the better ones and ending with Yossi Lemel’s posters:
So the current round of fighting has come to an end and my mourning friend’s son, my cousin and many more Israeli men and woman were discharged from their fighting ‘call up’ and could go back to ‘normal’ life. The Gazan’s are hopefully able to start re-building their lives and so will the Israeli civilians living near the Gaza strip.
But it’s these civilians who have the power to change the governing body’s course of action by demanding peace rather than terrorism, revenge and war.